Promotions Coordinator / Activation Specialist

Rogers Communications

Rogers Communications

Edmonton, AB, Canada
Posted on Tuesday, August 29, 2023

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

Are you up for the challenge and the fun? If so, consider the following opportunity!

    Rogers Sports and Media is looking for an experienced Activation Specialist to assist in developing and executing integrated campaigns across our Radio Brands in Western Canada with focus on our Edmonton stations KiSS 91.7 & SONiC 102.9.

    Reporting to the Branded Content & Integrations Lead, this individual will be highly organized and have tremendous people and communications skills. In this role you will collaborate to create, plan, and execute on-air and online contests, sponsorships branded content and integration campaigns.

    If you love media, making connections in the community and understand that a radio station’s superpower is engaging locally and delivering positive results for clients, we encourage you to apply for this position.

    What you will do...

    • Coordinate campaigns as directed by a Branded Content & Integration Lead, ensuring all tactics are delivered and launch on time and within the expectations of our partners
    • Support station Content Directors as needed with contest setup, fulfilment and key on-site activations that enhance our brands
    • Work collaboratively with Talent, Content, Revenue, and Production to execute campaigns and gather post-campaign assets and insights
    • Build proposals for internal and external clients and develop and execute promotional ideas and plans
    • Create and post integrated content and contests to station websites and social media channels
    • Manage prize inventory and fulfillment
    • Maintain project, tracking and budget calendars
    • Setup and lead station events and on-site activity
    • Oversee schedule and activity of Street Team staff
    • Other duties as required

    What you will bring...

    • Real world content and contest creation experience
    • Experience in a similar role is considered an asset
    • Highly detail oriented with exceptional organizational skills
    • Strong interpersonal and communication skills
    • A solutions mindset and a flair for creative problem solving
    • A growing understanding of media consumption trends, behaviours and branded storytelling
    • Self-motivated, team player with a positive attitude and a strong desire and passion to succeed
    • Ability to work well under minimal supervision in a fast-paced environment
    • Understanding of all social media platforms and best use
    • Strong computer skills, including Microsoft Word, Power Point, Excel, Photoshop, Premiere Pro and WordPress
    • Must be willing to work flexible hours when required
    • Must hold a valid Class 5 driver's licence (not GDL) and provide driver's abstract

    Schedule: Full time
    Shift: Day
    Length of Contract: No Selection
    Work Location: 5915 Gateway Boulevard (218), Edmonton, AB
    Travel Requirements: Up to 10%
    Posting Category/Function: Marketing & Promotions / Event
    Requisition ID: 294493

    What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

    Posting Notes: Rogers Sports & Media