Victoria, BC, Canada


1 - 10 employees

founded in


joni is a Canadian period care startup redefining what it means for people who bleed to have freedom of choice and bodily agency through innovative products, barrier-free distribution channels, and a game-changing one-for-one model that fights for period equity with every online purchase. Since launching in March 2020, joni has donated over 47,000 pads to non-profit partners across Canada. 1 in 3 Canadian's under the age of 25 live in period poverty. We're on a mission to change that through our buy-one-give-one model (#getjonigivejoni). For every product purchased, we donate a product to a community in need. Our vision is to make period products accessible and available to everyone in Canada who needs them. Know a community or organization that could use a hand - reach out!

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