Senior Manager, FC Brand Management

EA Vancouver

EA Vancouver

Vancouver, BC, Canada
Posted on Wednesday, June 21, 2023

Location: Vancouver, BC, Canada

Requisition Number:178489
Can this position be remote?: Yes

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EA SPORTS is one of the most iconic brands in entertainment with a storied 30+ year history of innovation, passion, and connecting millions of fans across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FC (Football/Soccer) franchise. EA SPORTS FC is the world’s #1 best-selling video game with over 150M+ fans each year across multiple platforms, including console, PC, and mobile.

FC Brand Management:

Join us as a Senior Brand Manager, on the EA SPORTS FC Brand Management team. The Brand Management team partners with the Studio, Marketing, and Commercial teams to:

  • You will guide the development of player-first business and brand strategies, built on consumer, product, commercial and marketplace insights.

  • You will build long-term workstreams, which equip our teams to better deliver tomorrow’s products.

  • You will operate as a touchpoint, ensuring all teams are driving together towards a singular long-term vision.

  • You will tackle new projects and opportunities, which expand the impact of the EA SPORTS FC Brand.

  • Our measure of success is to build a history of positive brand equity with our fans which keeps them excited to play the current game and the games to come.

Along with having interests in football, games, and business, you will have strategic and analytical capabilities, and experience overseeing workstreams.


  • Work with Studio, Commercial and Marketing to identify the goals and priorities for the business, with a specific focus on the foundational FC experiences (Gameplay, licenses, vanity, and presentation amongst others).

  • Guide brand strategies, partnering with Studio, Commercial and Marketing to lead cross-discipline understanding.

  • Be the direct partner with the Studio team in building long-term workstreams which will be the foundation of the FC brand across future titles.

  • Work with analytics, consumer insights, and other partners to identify market opportunities and understand how to unlock them.

  • Support the important Brand Management milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

  • Lead long-term Brand workstreams, which promote our priorities.

You will report to the Brand Management Director and will be an important contributor to the Brand Management team based in Vancouver, Canada.


  • 7+ years product marketing or brand management experience.

  • Experience driving collaboration across Product, Commercial, and Marketing teams.

  • Experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market.

  • Experience partnering with a product development team to make insight informed decisions that satisfy prioritized consumer motivations.

  • Bachelor's degree in marketing or business or related field, or equivalent training and professional experience.

  • Have an interest in football (soccer) and EA SPORTS FC.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.