Blanka is a Vancouver-based tech company disrupting the e-commerce space. Using our custom platform, we help entrepreneurs launch their own branded product line in a matter of minutes. We are hiring a Marketing Manager to oversee key marketing channels to help us realize our vision of enabling entrepreneurs around the world to launch their own brand. This full time position will be hybrid remote and in-person in our Vancouver office.

We are looking for an eager and creative marketing guru with strong copy writing skills to develop strategies for and monitor performance across digital channels including social, email, content, partnerships and affiliates. As a Marketing Manager with experience in growing such channels, you will help achieve Blanka’s vision under the guidance of Blanka’s CMO.

The main objective of this role is to assist with the growth of Blanka’s customer base and nurture its existing one. In addition, you will oversee and effectively manage a growing team of channel experts, following and helping to evolve prescribed procedures and processes. In this innovative and exciting role you will get to learn more about the tech industry and flex your content and creative muscles helping to bring new ideas to the table. If you’re excited about joining a start-up at the ground floor, and working with a team of values-driven, seasoned founders, then keep reading!

YOU’RE EXCITED ABOUT THE ROLE BECAUSE…

• You will manage a growing marketing team to deliver on Blanka’s marketing and growth objectives
• You will create exciting, valuable and engaging content for our website and blog focusing on driving traffic and conversions for our target audience
• You will execute marketing campaigns from ideation to completion, closely monitoring and analyzing their effectiveness
• You will focus on customer acquisition by experimenting and testing a variety of organic and paid channels including but not limited to social media, email, partnerships and affiliates, website content, and other performance marketing opportunities
• You will help create and manage a marketing calendar, working closely with our our tech and production teams
• You will analyze customer behavior across all channels, and adjust content accordingly to drive growth
• You will strive to find efficiencies in our marketing processes
• You will apply knowledge and experience to drive growth
• You will provide outstanding work you will be proud of

WE’RE EXCITED TO HAVE YOU BECAUSE…

• You have experience managing a marketing team
• You are a content superstar who can confidently write unique and engaging copy with strong knowledge of SEO best practices
• You have experience in helping create strategy and aren’t afraid to experiment to meet Blanka’s key growth objectives
• You have experience analyzing and using data to segment messaging and move people through the funnel
• You strive to maintain the highest level of quality in your work
• You have experience in digital marketing and advertising
• You have experience working with ecommerce and sales functions
• You will seamlessly integrate with other teams in order to create cohesive marketing opportunities to execute
• You have the ability to work both independently with guidance from your manager and collaboratively with teams as needed
• You want to work in a fast-paced environment fueled by innovation and fun
• You are never satisfied with the status quo because you have insanely high standards
• You are always looking for ways to learn and develop your skill-set, and you have a strong desire to receive 1:1 coaching and mentorship
• You have the ability to take feedback, and action necessary changes quickly and effectively
• You have excellent time management and planning skills
• You are an early adopter of tools and technologies that enable you to create best-in-class content
• You are fluent in both spoken and written English

Experience:

• Marketing Management: 2 years (required)
• E-commerce: 2 years (required)

Work Location: In person