Global Product Marketing Manager

Avigilon Corporation

Avigilon Corporation

Marketing & Communications, Product
Vancouver, BC, Canada
Posted on Friday, September 22, 2023

Company Overview

At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.

As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.

At Motorola Solutions, we’re ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.

Présentation de l'entreprise

Chez Motorola Solutions, nous croyons que tout commence par la sécurité. C'est la constante qui permet aux gens d'avancer en toute confiance. Elle peut remplir un vol ou vendre un stade. Elle peut permettre de s'occuper d'un patient ou d'obtenir son diplôme.

En tant que leader mondial de la sécurité publique et de la sécurité des entreprises, nous créons et connectons les technologies qui aident à assurer la sécurité des personnes là où elles vivent, apprennent, travaillent et se divertissent. Notre écosystème technologique intégré unifie les communications critiques, la sécurité vidéo et le contrôle d'accès, ainsi que les logiciels de centre de commande, permettant une collaboration plus puissante.

Chez Motorola Solutions, nous inaugurons une nouvelle ère en matière de sécurité publique. Apportez votre passion, votre potentiel et vos talents à une carrière qui compte.

Department Overview

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video, mobile video and analytics portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem.

Job Description

Motorola Solutions is looking for an experienced product marketing manager to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

The Global Product Marketing Manager is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions’ VS&A business. This manager will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.

The Global Product Marketing Manager will be responsible, but not limited to, the following:

  • Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners.

  • Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts.

  • Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books.

  • Lead product marketing launch activities - coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus and responsibility.

  • Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.

  • Develop content for our website and measure and optimize interest around our products. Ensure content is optimized for search engines.

  • Contribute to our social media channels and ensure product information is fully represented and part of a customer journey.

  • Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales.

  • Develop strategic content for landing pages, blogs, and articles to drive web traffic, generate leads for the sales department, and optimize user experience.

  • Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns.

  • Function, adapt and succeed in a constantly changing, fast paced environment.

  • Bring a positive attitude and motivation to deliver the highest quality assets.

  • Respond positively and calmly to shifting priorities, demands and timelines.

Additional Knowledge/Skills:

  • Proficiency with webinar/online communication tools: On24, WebEx, ZoomWebinar, GoToWebinar, etc.

  • Bachelor's Degree in Marketing, Communications, Business, or a related field preferred

  • 5+ years product marketing experience, B2B preferred

  • Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.

  • High level of initiative, meticulous attention to detail, and excellent follow-up skills.

  • Strong organizational, presentation and interpersonal skills.

  • Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Excellent written and oral communications skills, as well as Excel and MS Office expertise.

  • Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors.

  • Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.

  • Energetic, positive, and a desire to work in a collaborative team environment.

  • Adhere to company fundamentals and team values, ethics, and standards.

  • Required travel: 20%

Basic Requirements

  • Bachelor's Degree required and 3+ years experience

Travel Requirements


Relocation Provided


Position Type


Referral Payment Plan


EEO Statement

Motorola Solutions is an Equal Opportunity Employer. We welcome and encourage diversity in our workforce. Motorola Solutions will provide reasonable accommodation to applicants with disabilities upon request. Motorola Solutions souscrit aux principes d’équité en matière d’emploi. Nous accueillons favorablement la diversité au sein de notre effectif. Sur demande, Motorola Solutions offrira des accommodements raisonnables aux candidats handicapés.