Senior Marketing Specialist



Marketing & Communications
Vancouver, BC, Canada
Posted on Wednesday, January 10, 2024

About us

Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities.

What is a Marketing Specialist at Appnovation?

As a Senior Marketing Specialist, you'll be at the forefront of our marketing operations, driving revenue-generating marketing activities.

Your primary focus will revolve around a comprehensive set of marketing tools and capabilities to support our Go-to-Market and Sales teams, while advancing us in the areas of marketing automation and digital engagement

How is this in the daily activities?:

  • Design and implement marketing campaigns to drive demand generation and sales growth.
  • Utilize your expertise in marketing automation tools such as Pardot, Marketo, Mailchimp, etc., to streamline processes and enhance campaign effectiveness.
  • Lead digital marketing initiatives, including SEO and SEM, to optimise online presence and drive targeted traffic.
  • Analyze data and metrics to drive insights, optimise performance, and identify opportunities for improvement.
  • Collaborate cross-functionally with various teams to align marketing strategies with overall business objectives, especially Sales team.

What we ask:

  • Proven experience in marketing operations, with a strong focus on revenue marketing and demand generation.
  • In-depth proficiency in marketing automation tools such as Pardot, Marketo, Mailchimp.
  • A demonstrated passion for digital marketing, including a solid understanding of SEO and SEM strategies.
  • Strategic mindset with a data-driven approach to decision-making.
  • Deep understanding of B2B revenue marketing and its intricacies.
  • Knowledge of HTML for cosmetic edits and email alterations.
  • BDR or direct sales experience is a plus

What you'll bring:

  • An execution focussed mindset and a proactive, hands-on approach.
  • Analytical skills and a data-driven approach to marketing.
  • Ability to thrive in a dynamic, fast-paced environment.
  • Strong communication and collaboration abilities.
  • Passion for staying updated with the latest trends and best practices in marketing.

Why Join Us:

  • Opportunity to make a substantial impact on our marketing maturity and company growth.
  • A collaborative and inclusive work culture that values your ideas and contributions.
  • Room for professional growth and development in a forward-thinking environment.

If you're passionate about revolutionising revenue marketing, driving impactful strategies, and shaping the future of our marketing landscape, we'd love to hear from you!

Apply now to be a driving force behind our success!

Here are a few more reasons why you should apply:

  • Work-life Balance
  • Lots of opportunities for personal and professional growth
  • Health Benefits Package
  • Mental Health Support
  • Personal Days Off
  • Fertility and Menopause Leave
  • Fitness Allowance
  • D,E&I Initiatives
  • And much more...


Thank you for your interest in a career with Appnovation Technologies! Please note that only those selected for an interview will be contacted.
At Appnovation, we recognize that diverse teams are the strongest teams. Diversity, Equity & Inclusion is not only something that we embrace - we celebrate it! We are proud to be an Equal Opportunity Employer and we encourage applicants from all backgrounds, lived experiences and industries to apply. Come join us at Appnovation, and learn more about how we stay true to our company values as we build better lives through better digital.

Accommodations are available upon request throughout the recruitment process.